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Founder note

The machine's half

Every industrial revolution arrived with the same warning. Look at what automation actually takes.

By Hein Pretorius, Founder, Ironwood Aero

Aviation, we need to talk.

The fear is that the machine takes the interesting half of the job.

Look at what it actually takes. The clipboard. The double entry. The Sunday evening spent typing last week into a spreadsheet so that Monday has a number.

Now look at what it cannot touch. The apron in a crosswind. The call at 3am that no rule covers. The thing you know about that aircraft because you have watched it come in for nine years.

We have been doing the machine's half for years. We just never called it that.

Every industrial revolution arrived with the same warning. The machines are coming for the jobs.

Steam turned farm hands into boilermakers. Electricity turned steam mechanics into electricians. The computer turned filing clerks into network engineers.

Four revolutions. Four predictions of mass unemployment. Four times wrong.

Each one ended the same way: not fewer of us working, different work, and a list of jobs nobody could have named beforehand.

We are hearing it again. And we are about to make the same mistake we made last time, which is spending the fear instead of spending the time.

Which part of your week is already a machine's job? What would you retrain into, if you started this month?

The right data, in the right hands, the moment it's needed.

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